Comprehensive Personas: Analyzing Your Audience

February 2022

Proposal

Personas are a representation of potential users of a product. It is a method of putting a face to data. Each persona has a personality, backstory, and demographics that can be accessed to assess a website’s usability.

For this project, I used myself as one persona and an ideal user as another persona. Each persona represents a potential user who could come to the Aeropostale website looking to shop for clothes or accessories.

Personas

I developed six total personas to represent users within this audience. Each had a relation with style, shopping habits, and budget. It’s important to develop different personas to represent different audience members to ensure that all users are accounted for.

Motivations & Behaviors

In addition to making personas, I also placed them on a motivation and ability matrix. This allows for the assessment of a user's behavior and decision-making in their experience with a product.

This information can be used to enhance usability and to improve conversion rates.

Conclusion

You can check out the document that houses each comprehensive persona here!

Personas enable you to put yourself in your users’ shoes, understand their needs, and help them reach their goals. They could also help you make tough decisions by applying another individual’s experiences to the development of your product.