Know Roscoe: All Things Roscoe, NY

February - May 2022

Proposal

Know Roscoe was developed as an app concept to showcase all there is to see and do in the small town of Roscoe, NY. It was designed to be a resource to residents and visitors to provide them with information on community life and engagement, event promotion, and events and attractions.

Challenge

How might we design an engaging and intuitive application that seamlessly showcases all Roscoe, NY has to offer, ensuring a delightful and informative user experience for both residents and visitors?

Objectives

The application should provide up-to-date information on entertainment, shops, food and drink, and lodging in Roscoe, NY as well as showcase news stories, a calendar of events, and a visitor’s guide.

This platform should incorporate features like social sharing options to promote engagement and a sense of community on social media.

In addition to the creation of this application, Know Roscoe will also need brand development and logo design.

Solution

While managing a tight timeline I independently executed the entire project. I developed the product concept, conducted consumer research, built the framework of a mobile application accordingly, as well as managed, designed, and developed a brand package for Mine.

Role: UX/UI Researcher & Designer

Tools: Adobe XD

Timeline: 15 weeks (February - May 2022)

Process

👩🏼‍🏫Empathize

🗒Define

💡Ideate

🔗Prototype

Empathize

I developed three different user scenarios to represent the different user types within the app’s target audience. These scenarios were referenced throughout the entire design process. They were used as a guiding source throughout the entirety of the design process.

Define

The empathize stage revealed a significant insight: visitors will have different motivations while visiting Roscoe and will desire various itineraries accordingly. Additionally, residents will also need to access the app to stay up-to-date on news stories and community events. All of this information should be housed in a single application for a user-friendly experience.

Problem Statement

Visitors and residents of Roscoe, NY are experiencing difficulty finding reliable and comprehensive information about the city’s attractions, events, and businesses.

This struggle to access up-to-date and reliable information impacts their time in Roscoe, which impacts their overall experience.

Know Roscoe aims to house this necessary information in a user-friendly manner to improve the experience of visitors and residents alike.

Ideate

In the ideation phase, I crafted an information architecture to establish the framework for the app’s content and features, along with a structured navigation layout.

I prioritized a number of features from the research and empathy phases, such as a visitor’s guide, news stories, a calendar of events, and information on entertainment, shops, food and drink, and lodging.

With an information architecture to reference, I created sketched wireframes for the application to strengthen an understanding of user interaction. Each screen was designed with the target audience, personas, and empathy maps in mind to ensure the designs supported users in achieving their goals.

Prototype

With an information architecture to reference, I created digital wireframes for the website to strengthen an understanding of user interaction. Each screen was designed with the target audience and personas in mind to ensure the designs supported users in achieving their goals.

After assessing each screen, I moved into designing the user interface for the application. Starting with brand ideation and development to nail down the look and feel of the app.

Each screen was then fully designed and prototypes in Adobe XD for testing to ensure the user interface and interaction design were functional.